Beyond the Pen: How POP MART’s Labubu is Redefining Corporate Gifting
I. Introduction: The Crisis of the “Pen” & The Dawn of the Experience Age For decades, the world of corporate gifting has been dominated by a single, uninspired object: the logo-emblazoned pen. It, along with its forgettable cousins—the branded mug, the generic notepad, the ubiquitous USB drive—represents a tradition built on function over feeling. These […]
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